The purpose of every title sequence is to give credit to all the people who helped with the film. Title sequences are also used to let you know the genre of the film and the tone and atmosphere. Using these three things you can keep the viewer interested in watching the rest of the film. The title sequence is usually used to introduce main characters.
The common features that title sequences are supposed to have are the title of the film, the logo of the production company, to introduce where and when the film is set. Other features title sequences have are sounds or writing to give additional information, non-diegetic sounds such as soundtracks or sound effects. Diegetic sounds can also be used to set atmosphere and tone and introduce characters such as characters speaking to introduce themselves to the audience.
An example of a good title sequence:
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